Niche Media: Creative Business Strategies for Niche Publishers

Master Media Buyers’ Personalities to Make the Sale!

Wednesday, May 16, 2012

Many media buyers cleverly have developed “quirky” personalities as a smoke screen to get you out of their office or off the phone as fast as possible. Some of them, of course, are genuinely just weird. In any event you need to form a strategy to deal with them, build a rapport, and eventually sell them an advertising program. (To make a media buyer your best friend once you get your foot in the door, check out this article by sales guru Nancy O’Brien.) Your first step in selling to media buyers is understanding their “buyer” personality type. Only then can you

Be Mobile-Friendly to Reach More Customers – Mobi-fy Your Site!

Wednesday, May 16, 2012

By Chris Minnick, President of Minnick Web Services More and more of your customers are browsing the web on smartphones. If you haven’t looked at your site on a smartphone lately, go look right now. While it’s likely that your web site will appear in some form or another on a smartphone, it’s probably at least partially broken or unusable. The bottom line is that your broken or non-existent mobile site is costing you money through reduced revenue and reader experience. What can you do about this? Mobi-fy your site! Here are the three ways being a non-mobile site costs you

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100% for niche publishers who want more online revenue! All practical sessions that are strategic and that you can implement immediately.

Cover all the hot online revenue related topics: Social Media ROI, Website Metrics, Mobile, e-Newsletters, Integrated Ad Sales Programs, Apps, SEO, How to Measure Online Advertising Results, Audience Development, Video Strategy, Specific Facebook, Twitter, and LinkedIn Strategy, Online Promotions, and Online-Only Publications Strategy.

Plus: Camp Niche Ad Sales Training Track – Print, Online, Integrated Sales

www.NicheDigitalConference.com

2013 Details Coming Soon!

100% practical sessions devoted to helping you build your publishing business and generate new revenue in your niche market.

Bring your Entire Revenue-Generating Team!

2 Complete Publisher Tracks
1 Camp Niche Ad Sales Training Track – Print, Online, Integrated Sales

Small and Interactive − Limited to the first 200 attendees. Roundtables on the topics you’re most interested in − Social Media, Integrated Ad Sales, E-marketing, Mobile, Audience Development, Content Marketing, and Budgeting & Forecasting.

www.NicheConference.com