As sales people, we want to help our advertisers achieve
their goals – their success is our success. Niche
publications are perfectly positioned to offer special services
to advertisers by utilizing our high reader engagement and our
special connection with our narrowly targeted audiences. As ad
sales pros, we need to utilize this connection to maximize the
effectiveness of our advertisers' campaigns. But don't just
offer these extras to everybody! Save them as special extras
for fully integrated buys.
Your list is the lifeblood of your email efforts. By utilizing
careful planning and best practices, you can keep you list healthy.
You can generate a lot of revenue through sponsored e-mail blasts
and advertising-driven e-newsletters. However, you need to take
care with how you create email blasts to prevent a subscriber revolt.
