Niche Blog
If you are in advertising sales there is a good chance you run in to gatekeepers on a regular basis. Gatekeepers can deter and discourage the sales psyche, but don’t lose hope! Here are two ways to effectively deal with the gatekeepers that stand between you and that next sale: The Mike Brooks Method – [...]
Not getting the e-newsletter subscribers you want? Do you feel like the whole thing needs a re-vamp but you don’t have a lot of time, energy or resources? Don’t fret. Don’t sweat. Here are 10 easy tips to make your e-newsletter better: 1. Create PDF sample files of your e-newsletters rather than forwarding a sample, [...]
In case you haven’t noticed, the business of selling advertising has changed. I remember fondly the days when selling ads meant “print” ads and the most sophisticated question was, “How many readers do you have, and what does it cost?” Now clients say, “I want a data driven understanding of the influence your readers have [...]
Your editors are already building engagement (or should be), but can they also build your brand? YES! A brand isn’t a brand until you add a personality to the mix. Otherwise it’s a simple physical representation of your product or service. “Face” editors who are willing – and able – to travel, speak publicly, visit [...]
50% of emails are read on mobile devices and 35% of all web traffic comes from mobile devices. These numbers are only going to grow, but is your publishing business optimized for this change? What does it mean to be mobile-optimized? Do you just need an app to be mobile-ready? We recently checked in with [...]
Niche magazines know their niche. But most successful ones don’t just rely on what THEY think they know–they ask their readers what they want. Thriving niche magazines are also constantly searching for new ways to meet the needs of their evolving audience. These ideas have to make financial sense and make the readers happy a [...]
Media Buyers. For publishers, those two words stir up both good and bad memories; perhaps even terror! But no matter if they are good, bad or ugly; buyers are the flame to illuminate the path to publishing success. Use them right and they can be a great resource; use them wrong and you may get [...]
The one thing that successfully working a trade show is NOT: Setting up a booth and sitting there, waiting for prospects to come by and talk with you. Find someone else for that job. To get the most out of your time as a sales person at a trade show, you need to be accessible, [...]
Every other Friday the Niche Media HQ gods let me write about any random thing I want to write about. So today you are lucky I am NOT writing about my new clams and mussels with linguine recipe, which I am also very excited about. I went to a San Francisco Giants game on Wednesday, [...]
Yesterday I got an email from a hotel salesperson who wanted us to use his resort for an upcoming niche event. His email subject line was “Free Burritos!” And he ended the email message with, “SMALL is the new big!” Huh? I totally got it—he had actually read our last blog post about using “Free [...]
