Niche Blog
Many media buyers cleverly have developed QUIRKY personalities as a smoke screen to get you out of their office or off the phone as fast as possible. Sound familiar? Some of them, of course, are genuinely just weird. In any event, you need to form a strategy to deal with these personality types, build a [...]
Let’s face it–sometimes the financials of a publishing organization can get kinda tricky. You have to look at ways to reduce costs where you can and always try to become more efficient. We’ve been sharing Jim Zielinski’s 6-part Financial Series with you over the last several weeks to help you know where to start, where [...]
We just saw this Youtube video about the science behind persuasion and HAD to share with you. It’s totally worth your time. You can apply these ideas to selling advertising in your magazine, increasing renewal and conversion rates, getting more sponsorships for events, and just about any other revenue area of your media company. This [...]
Media and technology advances change the sales landscape faster than most of us can fathom. Salespeople may use the aforementioned as an excuse, but savvy sales pros leverage this phenomenon to their advantage, solidifying themselves as the “expert media guru” (Niche Media 101). Real World Example: Seven weeks ago, a prospect asked us to help [...]
So your niche magazine isn’t seeing success in the world of digital advertising. What’s a publisher to do? Give up and be resigned to mediocre web ad sales revenue? NO! You can turn your digital ad sales around with the right sales training and not undervaluing your digital products. Last week I gave you 5 [...]
Here’s a fun idea to get your creative juices flowing for new ways to take your city or regional magazine to the next level – explore your niche for opportunities to form creative content partnerships. It’s a kind of collaborative marketing Andrew Davis calls brandscaping. Sound intriguing? Check out this story of how a city [...]
In B2B publishing, accurate and real-world benchmarks are key to measuring the profitability (and success) of your business. Where do you start and what are accurate benchmarks most relevant to B2B niche magazine publishing? Here are some of financial whizard Jim Zielinski’s sample financial benchmarks using the example of a profitable $1.2 million B2B magazine [...]
Lauren Publications, which publishes 5 regional magazines targeting mothers 25-54 and hosts numerous events, is on a mission to stay local, stay current, and keep evolving to better all of their products for their readers and advertisers. To this end they are keeping in step with the digital trends and innovations in the magazine publishing [...]
Each month we highlight a great niche magazine. This month’s Niched Out Magazine of the Month is Bird Watcher’s Digest. This birder’s bible is a true family business – Bird Watcher’s Digest was started in the living room of the Thompson family in Marietta, Ohio in 1978. Their initial direct mail effort netted a 30% [...]
So you showed up late to the web party and you gave your online ads away for years... the search for the elusive online ad dollar seems to be like a never ending game of cat and mouse, doesn’t it? So, should publishers just give up on the web and move to new dollars? Perhaps [...]
