Looking for ways to monetize your content? Think outside the “repurpose box” with these top 10 ideas pulled from the Niche Stash o’ Awesome!
1. Spread out your content!
Don’t publish all of your magazine’s content online at the beginning of the month. Use the date stamping tools of your content management system to load your content all at once, but publish it piece by piece over a period of time.
2. Segment digital content by audience.
One extended education or training piece can be broken down into different segments based on the audience. With one 60-minute lecture, you can sell an e-book, DVD, 12 “5-minute tips,” etc.!
3. Create e-books from magazine content.
You have years of content, so put it to good use. Create e-books around a specific topic.
4. Add a product pavilion.
Provide an interactive directory to your website for new products and services. Easy navigation and a simple look is key. Create a competitive environment by placing marquee ads in the pavilion and then use that to sell to their competitors.
5. Create category-specific custom editorial content.
Custom products such as sponsored monthly articles about an advertiser’s area of expertise: health and fitness, automotive, sports and recreation, financial security, travel, etc.
6. Create special sections.
Package print and web together in ad programs to target even smaller niche markets within your niche. For instance, a resort destination magazine might create a package for marketing property management companies.
Compile related archived content into a sponsored and/or paid eBook, video or special issue.
8. Make a photo CD particular to your industry from back issues.
Make them royalty-free with unlimited use. Sell the photo CD in your e-newsletter.
9. Boost digital magazine readership with a special 3D edition.
Send out 3D glasses with a special URL to the issue. (You can even get the glasses paid for by an exclusive sponsor.)
Arm your editorial staff with audio recorders. Every interview can also be a $.99 iTunes download. (Podcast strategy on your mind? Get an actionable plan at the upcoming Consumer CEO Summit in November!)
What ways are you monetizing your mag’s content? Share your success stories with us!
Editor’s Note: This article has been updated from 2016.
More about Kristi: Kristi Dougherty is the Content Queen (VP, Marketing & Programs) for Niche Media’s unique and dynamic conferences and resources for niche publishers. She has worked in media since the heady days of dot com magazines in the 90s and managed B-to-B, consumer, and association publications and events. Kristi has spoken at many media conferences, including Niche. When she isn’t obsessing over email design and building the perfect event agenda, she is hiking, snowshoeing, cooking, reading and napping. Sometimes all in one day.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.