Carl Landau

Niche Alias: Grand Poobah

Carl gets niche. He’s made millions starting & selling five niche magazines and two conferences & tradeshows in both the consumer and B-to-B publishing worlds. His unique insights into the needs of small-to-medium niche publishers inspired his wildly successful “Publishers Only” Niche Magazine Conference (2007) and his subsequent Niche Digital Conference (2009), and other events focused on the revenue concerns and business needs of niche media owners and publishers. Niche Media now puts on five events per year and growing!

Carl first became famous 20 years ago for sending cats in the mail! (He and the Humane Society have long since patched things up.) When he’s not dreaming up wild ways to sell niche media, Carl can be seen (and heard) cheering on his beloved San Francisco Giants, letting his dogs out (again), and listening to Steely Dan.


Niche Words of Wisdom: “There’s no “i” in Niche.”
First Publishing Job: Sold ads for the very sexy magazine “World Mining”.
Near Death Experience: Poisoned by childhood “friends” with lighter fluid.
Favorite Food: Sushi (and more sushi)!
Beer: Hefeweizen

Kristi Dougherty

General Manager, Niche Events
Niche Alias: Content Queen

Kristi joined Niche Media in October 2016 to develop brand reach and audience marketing, as well as continue the tradition of amazing Niche event content and resources. Kristi has worked in media since the heady days of dot com magazines in the 90s and managed B-to-B, consumer, and association publications and events. Kristi has held multiple roles, including President, with the non-profit, all volunteer Association of Audience Marketing Professionals (AAMP). She has spoken at many media conferences, including Niche.

When Kristi isn’t obsessing over email design and building the perfect event agenda, she is hiking, snowshoeing, cooking, reading and napping. Sometimes all in one day.


Niche Words of Wisdom:  “Audience first!”
Known for: Insanely fast response time to emails
Favorite Food: Cheese
Non-publishing Dream Job: Archaeologist/Professor (yes, like Indiana Jones)
Beer: Yes!