Niche Events: Avoid the “A” Word!

Niche Events: Avoid the “A” Word!

The majority of niche publishers now include live events as part of their brand. But it’s not so easy, right? There are so many ways you can end up merely breaking even instead of generating revenue! One example: ATTRITION. If you have been putting on events for...
No, Uh-Uh, Nope, No Way: Enforce Ad Deadlines!

No, Uh-Uh, Nope, No Way: Enforce Ad Deadlines!

There are some niche magazines out there that are always willing to accept ads—- way past the deadline.  ARGH! Does this sound a little too familiar? Then you must know that this is a totally crazy way to sell magazine print and online advertising. A big pet...
5 Keys to Selling New Product!

5 Keys to Selling New Product!

So maybe you are just thinking of launching a new product. You’ve mentioned a bit to some of your trusted staff, a colleague and Fido up to this point. (Fido loves the idea, btw.) But here’s the key to successfully launching new products: You have to have...