Ad Sales Outreach Gold: The call + email combo

Ad Sales Outreach Gold: The call + email combo

I like still like to go old school in my ad sales outreach and actually call my prospects. I will take the results of calling prospects vs. the emailing approach any day. But don’t get me wrong, emailing can be super-efficient and effective. Every sales rep both...
No More Wimpy Ad Sales Calls!

No More Wimpy Ad Sales Calls!

Are you being as assertive as you need to be on sales calls? Hmmm, do any of these approaches sound familiar?  “Did you get the media kit?” “Hi, I’m just calling to check in……” “Is this a good time to talk?” These are NOT good opening lines! Sure you want to be...
BT3 was a Rare Bird

BT3 was a Rare Bird

I’ve never written a post like this before, but sometimes certain situations demand it. I think many of us are still coming to terms with the fact that Niche Publisher and all-around stellar human being Bill Thompson III (affectionately known as BT3) has left...
TGIF!

TGIF!

No matter how brilliant your sales tactics are, it can be hard to get clients to actually answer the phone. Sure email and texting saves tons of time. But it’s important to keep that personal connection with your clients. Plus, you have important information to...