TGIF!

TGIF!

No matter how brilliant your sales tactics are, it can be hard to get clients to actually answer the phone. Sure email and texting saves tons of time. But it’s important to keep that personal connection with your clients. Plus, you have important information to...
Redefining Magazine Publishing

Redefining Magazine Publishing

Putting out fires. Sometimes days or even weeks are like this, right? As a niche publisher, it’s easy to get bogged down in the day-to-day demands of running a magazine. Most niche magazines have a small (but mighty) staff, making it even harder to step away to...
3 Partnership Success Strategies!

3 Partnership Success Strategies!

Hey niche publishers–can you relate to this? Someone calls, saying they want to “partner” with you. Except a partnership involves give and take from both parties and that is not remotely what this caller wants. To them, “partner” means,...
Niche Events: Avoid the “A” Word!

Niche Events: Avoid the “A” Word!

The majority of niche publishers now include live events as part of their brand. But it’s not so easy, right? There are so many ways you can end up merely breaking even instead of generating revenue! One example: ATTRITION. If you have been putting on events for...
No, Uh-Uh, Nope, No Way: Enforce Ad Deadlines!

No, Uh-Uh, Nope, No Way: Enforce Ad Deadlines!

There are some niche magazines out there that are always willing to accept ads—- way past the deadline. ¬†ARGH! Does this sound a little too familiar? Then you must know that this is a totally crazy way to sell magazine print and online advertising. A big pet...