How to Hammer Your Competition

How to Hammer Your Competition

Even if you “own” your niche market, there is (or likely will be) competition. And though the other guys can push your content and team to be the best, it can also be a big thorn in your side when budgets are tight and you have a small team. So how do you...
Reset the Customer Relationship

Reset the Customer Relationship

People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Sometimes...
How to Make Your Event Stand Out

How to Make Your Event Stand Out

Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes a lasting impression on your...
M&A: Let’s Make a Deal!

M&A: Let’s Make a Deal!

So you’re considering selling your media business. Or maybe buying new media properties. Is it a sure thing that it will be a long, bumpy ride? Are there ways to prepare yourself and your company now that can make a difference? We consulted Mark Sullivan (former...
6 Steps to Diving into Digital Ad Sales

6 Steps to Diving into Digital Ad Sales

So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. But where do you start...