2019 Nichee Awards Announced

2019 Nichee Awards Announced

The 2019 Nichee Awards Celebration was held last week at the Super Niche event in Nashville. There were no upsets or controversies about offensive hosts or opening the wrong envelope! Just lots of Niche Nation talent and passion to inspire our judges, the...
Driving “On Air” Digital Revenue

Driving “On Air” Digital Revenue

Ready for an amazing stat? Audiences retain 95% of a message when they watch it in a video, webinar or broadcast. No wonder advertisers are demanding live content. Are you ready to sell these target audience placements? Jayme McKelvey, Director of Sales for MD...
Less Gimmick and More Audience Strategy

Less Gimmick and More Audience Strategy

How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore...
Content: King of Everything!

Content: King of Everything!

Content is King!  Bill Gates predicted that way back in 1996. Publishers no longer focus solely on a subscription-based model. They are now developing strategies to drive revenue with their in-demand, niche content. Creating that great content and then deciding how to...
How to Sell Print to the “Digital-Only”

How to Sell Print to the “Digital-Only”

Print can be a tough sell to those prospects who say, “We only do digital”. But fear not! There are ways to overcome that obstacle. It all starts by telling your print story. How do you do that? Start by emphasizing the direct link between your own website...