Print + Digital = Highest ROI

Print + Digital = Highest ROI

I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset.  A combination of print and digital works best and drives your highest ROI. I show...
How to Have a Perfect (Ad Sales) Season

How to Have a Perfect (Ad Sales) Season

Are you gazing out the window at the fall colors, (or thinking about your favorite football team) instead of paying attention to all your unanswered emails? What about all the follow-ups? If you want to have stellar ad sales in 2019, think about making some changes...
Selling the Power of Print

Selling the Power of Print

It seems like I fight an uphill battle with a handful of my clients who think print is dead. I include print advertising, among many other things, in their proposal every year and then spend an hour explaining to them why keeping some presence in print in their media...
Fight Fire With Fuel!

Fight Fire With Fuel!

Don’t you hate it when you call a prospect to close a contract and they tell you that they have decided to go with your competitor because they got a “great deal”? What kind of great deal you ask? And then you get an earful on how much more expensive your rates are...