Event Management Tips for Success

Event Management Tips for Success

Do you ever analyze your annual live event through a digital lens? You might be leaving some revenue on the table. There’s podcasts, webcasts, app contests, even online learning opportunities. We consulted digital sales expert and event veteran Ryan Dohrn to share...
8 Email Subject Lines To Get An Open-Read-Reply

8 Email Subject Lines To Get An Open-Read-Reply

If email is used in the right way it can truly help the sales professional win and grow business. Before we get into the best sales subject lines for email success, remember this about email: Email does not replace the phone. Sales superstars know how to balance...
Are You Guilty of Ad Sales TMI?

Are You Guilty of Ad Sales TMI?

In ad sales trainings, I am always asked for great stats that my students can share with their clients.  I normally ask…Why? And did you know that many people will be more confused after a stat than before? The thing about statistics is that ad sales reps LOVE to...
Close More on the First Sales Call-Part II

Close More on the First Sales Call-Part II

Last week, I wrote about how to bring structure to the very first sales call to give myself the best chance of making a sale. (And to enjoy that heady feeling as often as possible!)  The first 3 steps I take in every single sales call are to: Build trust. Share...