10 Reasons to Open Your Ad Sales Ears—and Listen

10 Reasons to Open Your Ad Sales Ears—and Listen

Listen more to sell more. It’s a premise that sounds so simple. And while most salespeople will tell you they’re really good listeners, I’ve sat in a number of calls, and I know that’s not actually the case. Here are 10 key tips to help you listen better to get...
D.R.I.V.E. Your Sales Results to the Finish Line

D.R.I.V.E. Your Sales Results to the Finish Line

  Winning the Daytona 500 is just one stop on your quest to auto racing greatness. It’s more than going fast. It requires a plan. Race crews test and create a unique plan for each race and race track. As I travel and teach ad sales training, I’m seeing a lot of...
Top 20 Power Words to Use in Ad Sales

Top 20 Power Words to Use in Ad Sales

People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion; words that show proven power in the sales arena. What I found is the list that...
9 Ways to Avoid the Summer Media Sales Slump

9 Ways to Avoid the Summer Media Sales Slump

It can be tempting to give in to the summer ad sales slump. It happens with a lot of companies because advertisers go dark as they’re out on vacation or busy with their kids. So let me share with you nine things I do to avoid that slump. You can put these sales tips...