by Ryan Dohrn | Jan 21, 2020 | Ad Sales, Sales
Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and we as media...
by Ryan Dohrn | Dec 12, 2019 | Ad Sales, Sales
Listen more to sell more. It’s a premise that sounds so simple. And while most salespeople will tell you they’re really good listeners, I’ve sat in a number of calls, and I know that’s not actually the case. Here are 10 key tips to help you listen better to get...
by Ryan Dohrn | Oct 22, 2019 | Ad Sales, Sales
Winning the Daytona 500 is just one stop on your quest to auto racing greatness. It’s more than going fast. It requires a plan. Race crews test and create a unique plan for each race and race track. As I travel and teach ad sales training, I’m seeing a lot of...
by Ryan Dohrn | Aug 27, 2019 | Ad Sales, Sales
People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion; words that show proven power in the sales arena. What I found is the list that...
by Ryan Dohrn | Jul 9, 2019 | Ad Sales, Sales
It can be tempting to give in to the summer ad sales slump. It happens with a lot of companies because advertisers go dark as they’re out on vacation or busy with their kids. So let me share with you nine things I do to avoid that slump. You can put these sales tips...
