What’s the Big Idea? Events!

What’s the Big Idea? Events!

I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend.  Celebrity Chef demonstrations in Vegas. Wine...
Your Reader Data Equals Big Bucks

Your Reader Data Equals Big Bucks

There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, and...
The Art of the Enduring Magazine

The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable, lively lineage tracking back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great...