Step right up and get your revenue-generating tips, tactics, and strategies here! Need motivation & training tips to supercharge your sales? A tune-up for your digital publishing strategy? Technology & tools to support your business growth? Insights into how to expand your live events program? Niched Out! delivers 100% practical revenue-generating ideas and insights for target-audience publishers! No filler. No rehashed media industry news. Just the straight skinny on revenue strategies to help you grow your media business!
Fall Clean-Up for Better 2021 Audience Data Revenue!
Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.
4 Magazine Success Stories During Covid-19
When many publishers were seeing decrease in revenue and engagement, see how these magazines used promotions to drive success – even during a pandemic.
3 Strategies from the Niche Virtual CEO Summit
See three ideas that underpin many of the ad sales, audience engagement, and business growth strategies shared by our attendees of nearly 100 media leaders.
Members Only! Adding Membership Revenue to Your Virtual Event Strategy
Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person event revenue...
How to (Safely!) Save Your In-Person Event Revenue
Publishers with events in their portfolio saw a significant hit to 2020 revenue and strategy when COVID-19 safety mandates and closures went into effect in March and April. And while some facilities are now allowing smaller groups to convene, there are still...
Does Your Print Magazine Earn Its Keep? (Part Two)
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at...
Does Your Print Magazine Earn Its Keep? (Part One)
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at...
Are Customer Needs Assessments Dead? Part Two
Part Two: What You Should (and Shouldn't!) be Asking in Your CNA Last week in Part One of this post, we talked about how adding in powerful recommendations will help guide your CNA and lead your client to get the most out of the CNA process. But sometimes, you need...
