Step right up and get your revenue-generating tips, tactics, and strategies here! Need motivation & training tips to supercharge your sales? A tune-up for your digital publishing strategy? Technology & tools to support your business growth? Insights into how to expand your live events program? Niched Out! delivers 100% practical revenue-generating ideas and insights for target-audience publishers! No filler. No rehashed media industry news. Just the straight skinny on revenue strategies to help you grow your media business!
Million Dollar Idea: Create the Ultimate Niche Event!
This is yet another “Million-Dollar” revenue idea that was shared at the CEO Summit in Phoenix last December. It started so simply it seemed too good to be true! BUT. Rob Krzys made believers out of all of us. Publisher: Rob Krzys, President and Publisher, Benjamin...
Digital Revenue: Let’s Do the Math!
Hey Niche Publishers! Who would like to add $378K to their annual revenue? Rachel Winner-Eberhardt, Advertising Director of Pittsburgh Magazine, posed just this question to attendees at our Super Niche event in Nashville in March. She shared tips on how her magazine...
No More Wimpy Ad Sales Calls!
Are you being as assertive as you need to be on sales calls? Hmmm, do any of these approaches sound familiar? “Did you get the media kit?” “Hi, I’m just calling to check in……” “Is this a good time to talk?” These are NOT good opening lines! Sure you want to be...
M&A: What to do BEFORE you get into the market
Are you thinking of adding media properties to your company's line-up, or maybe looking at getting ready to sell? Don't you also want the smoothest transition possible? Whether you are thinking of buying or selling, here are some key points to know: What buyers are...
What Can Niche Publishers Learn From Politics?
Beto O’Rourke ran a campaign for U.S. Senate earlier this year. It was based entirely on individual donors to finance his campaign. Relying 100% on your supporters to finance your campaign requires one hell of an audience development strategy, wouldn’t you agree? Beto...
