Step right up and get your revenue-generating tips, tactics, and strategies here! Need motivation & training tips to supercharge your sales? A tune-up for your digital publishing strategy? Technology & tools to support your business growth? Insights into how to expand your live events program? Niched Out! delivers 100% practical revenue-generating ideas and insights for target-audience publishers! No filler. No rehashed media industry news. Just the straight skinny on revenue strategies to help you grow your media business!
Happy (Sales) Holidays, Niche Nation!
Twas the week before Christmas........and next a New Year, We'll toast and roast and have lots of good cheer. Here's some top tips if it's ad sales you seek, We'll start with new content in January, first week! Don't Grinch Out! Sales super-trainer Ryan Dohrn shares 7...
Are You Ready to Conquest Your Competition?
The most fun you can have in digital advertising today is competitive conquesting. Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders. “How?”, you ask. Programmatic display advertising. That’s how....
Look Up From Your Phone! 6 Steps to Networking Greatness
Don't be shy, look up from your phone! Yes, holiday season with all the client receptions and cocktail parties has shifted into high gear. And yet surprisingly, many salespeople dread the small talk. Sure you can sell, that's business. But why should "working a room"...
No, Uh-Uh, Nope, No Way: Enforce Ad Deadlines!
There are some niche magazines out there that are always willing to accept ads---- way past the deadline. ARGH! Does this sound a little too familiar? Then you must know that this is a totally crazy way to sell magazine print and online advertising. A big pet peeve...
Successful Memberships: What Publishers Can Learn from Others
For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just slap up a paywall and say...
