Step right up and get your revenue-generating tips, tactics, and strategies here! Need motivation & training tips to supercharge your sales? A tune-up for your digital publishing strategy? Technology & tools to support your business growth? Insights into how to expand your live events program? Niched Out! delivers 100% practical revenue-generating ideas and insights for target-audience publishers! No filler. No rehashed media industry news. Just the straight skinny on revenue strategies to help you grow your media business!   

Driving “On Air” Digital Revenue

Driving “On Air” Digital Revenue

Ready for an amazing stat? Audiences retain 95% of a message when they watch it in a video, webinar or broadcast. No wonder advertisers are demanding live content. Are you ready to sell these target audience placements? Jayme McKelvey, Director of Sales for MD...

Less Gimmick and More Audience Strategy

Less Gimmick and More Audience Strategy

How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore...

Content: King of Everything!

Content: King of Everything!

Content is King!  Bill Gates predicted that way back in 1996. Publishers no longer focus solely on a subscription-based model. They are now developing strategies to drive revenue with their in-demand, niche content. Creating that great content and then deciding how to...

3 Quick Prospecting Tips

3 Quick Prospecting Tips

Everyone in media sales knows this-- it’s incredibly tough to get meetings with potential advertisers today. Is there some magic formula to reel them in? No. The key to generating new business is to perfect your prospecting process. (Say that fast 3x!) Put these steps...

Redefining Magazine Publishing

Redefining Magazine Publishing

Putting out fires. Sometimes days or even weeks are like this, right? As a niche publisher, it's easy to get bogged down in the day-to-day demands of running a magazine. Most niche magazines have a small (but mighty) staff, making it even harder to step away to see...

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