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Close More on the First Sales Call-Part II

Close More on the First Sales Call-Part II

Last week, I wrote about how to bring structure to the very first sales call to give myself the best chance of making a sale. (And to enjoy that heady feeling as often as possible!)  The first 3 steps I take in every single sales call are to: Build trust. Share...

How to Close More on the First Sales Call

How to Close More on the First Sales Call

It’s a wonderful feeling, isn’t it, that heady, addictive moment when you close a deal? In every ad sales training workshop I teach, I loudly proclaim that feeling just never goes away. For me, it is just as fresh today as it was when I first started out. Of course, I...

Audience Growth Hack

Audience Growth Hack

Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience.  As media marketers, the team at January Spring has pulled together...

My Big Flop

My Big Flop

What this is not: A blog post about overcoming failure that led to great success. What this is: A blog post about coping and getting back in the saddle after a failed launch. My business plan was solid. Client base was huge. Deliverable was clever and necessary....

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