Step right up and get your revenue-generating tips, tactics, and strategies here! Need motivation & training tips to supercharge your sales? A tune-up for your digital publishing strategy? Technology & tools to support your business growth? Insights into how to expand your live events program? Niched Out! delivers 100% practical revenue-generating ideas and insights for target-audience publishers! No filler. No rehashed media industry news. Just the straight skinny on revenue strategies to help you grow your media business!
Recap: 5 Ideas to Drive BIG Revenue
See how niche and enthusiast magazines continue to use promotions to deliver valuable results for advertisers – even during a pandemic.
Fall Clean-Up for Better 2021 Audience Data Revenue!
Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.
Does Your Print Magazine Earn Its Keep? (Part Two)
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at...
Does Your Print Magazine Earn Its Keep? (Part One)
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at...
Are Customer Needs Assessments Dead? Part Two
Part Two: What You Should (and Shouldn't!) be Asking in Your CNA Last week in Part One of this post, we talked about how adding in powerful recommendations will help guide your CNA and lead your client to get the most out of the CNA process. But sometimes, you need...
Are Customer Needs Assessments Dead? Part One
Part One: How to Use Powerful Recommendations to Drive CNA Success As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited in cash, limited on funds,...
Music + Beer Podcast Brews Engagement with Bracket
Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, a beer-themed voting bracket seemed...
9 Ways to Avoid the Summer Media Sales Slump
Summer has always been a rough time for sales professionals, and COVID-19 is only adding to that uphill push. Take a look at these 9 sales tips from Ryan Dohrn to maximize your summer sales outreach in 2020! - Editors It can be tempting to give in to the summer ad...
