Step right up and get your revenue-generating tips, tactics, and strategies here! Need motivation & training tips to supercharge your sales? A tune-up for your digital publishing strategy? Technology & tools to support your business growth? Insights into how to expand your live events program? Niched Out! delivers 100% practical revenue-generating ideas and insights for target-audience publishers! No filler. No rehashed media industry news. Just the straight skinny on revenue strategies to help you grow your media business!
9 Ways to Avoid the Summer Media Sales Slump
Summer has always been a rough time for sales professionals, and COVID-19 is only adding to that uphill push. Take a look at these 9 sales tips from Ryan Dohrn to maximize your summer sales outreach in 2020! - Editors It can be tempting to give in to the summer ad...
The Lowdown on Programmatic Ad Revenue
Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big...
How a Magazine’s Bracket Engaged the Paper-Crafting Community
When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we've got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche within their niche, the magazine...
7 Ways to Reignite Advertiser Conversations in a Post-COVID World (Part Two)
Welcome to Part Two of Reigniting Advertiser Conversations! If you missed Part One last week, here are the first four ideas for getting back to ad sales business: Idea 1: Start Sales Conversations Now Idea 2: Recognize a Lot of People are Still Working at Home Idea 3:...
7 Ways to Reignite Advertiser Conversations in a Post-COVID World (Part One)
The dramatic impact that the novel coronavirus has had on the United States and the world is undeniable. There are many different ways to view what has happened, and I do not wish to be political—I trust that everyone can handle politics in their own way. For our...
