Less Gimmick and More Audience Strategy

Less Gimmick and More Audience Strategy

How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore...
Content: King of Everything!

Content: King of Everything!

Content is King!  Bill Gates predicted that way back in 1996. Publishers no longer focus solely on a subscription-based model. They are now developing strategies to drive revenue with their in-demand, niche content. Creating that great content and then deciding how to...
Memberships = Recurring Revenue!

Memberships = Recurring Revenue!

There’s a ton of buzz out there about membership programs for publishers. Whenever a trend gets hot, we like to ask: What is the real problem we’re solving? Doing so enables us to avoid the trap of focusing on a passing fad. So in this case, the real problem...
Are you ready to build a paywall?

Are you ready to build a paywall?

Paywalls are everywhere right now. Whether it’s the successful pioneers and veterans, or the new kids on the block, everybody is talking about them, considering them, or building them. That, and the membership model, which may or may not involve a paywall, of course....
Membership: Design Do’s and Don’ts

Membership: Design Do’s and Don’ts

At the Niche CEO Summit last December, there was a roundtable discussion dedicated exclusively to membership models for publishers. One question several publishers had was: “I know I should have a membership, but I’m not sure or confident about exactly what...