I recently had the opportunity to be a judge for “Best E-newsletter.” Our panel looked for certain qualities immediately. Navigability, layout and creativity were a given. And if the entries didn’t also incorporate the key elements below, they were rejected. Harsh, but hey, your newsletter has Read More
Let’s face it, as sales people, we love a full arsenal of products to sell. And, to be honest, it’s our job to help potential advertisers determine what’s the right mix. That being said, I implore you – don’t ever leave email Read More
An inbox ho-hum. A yawner. Scan one second, delete…..delete… We’ve all received that big snoozer of an e-newsletter, right? First tip: Do you send an e-newsletter to your advertisers? If not, do it today. It’s another great way to reach out to your Read More
How was your Halloween? All the ghosts and zombies made me think about how all too often, a qualified advertiser will just go dead, dead, dead. They said they liked your idea and you agreed to send them a proposal. Now they are Read More
I recently had the opportunity to be a judge for an e-newsletter award. The panel looked for certain qualities immediately. Of course, navigability, layout and creativity were key elements. But it the entries didn’t also incorporate the 7 tips below, they were usually headed Read More
Yes, it’s true–Our human brains process video 60,000 times faster than text. As niche marketers, we know that video can improve audience engagement, attract new web traffic, improve sales leads and even drive conversions. So what’s important when creating effective video content?
As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales professionals are looking for a “quick fix.” Read More
Last week we blogged about ways to up your e-newsletter game in Create an E-Newsletter that Rocks! Part 2 comes from niche publishing expert Rebecca Sterner, who spoke at our Niche Digital Conference last month. She gave our attendees tons of great ideas that Read More
Branded e-newsletters are one of the fastest growing revenue streams for niche publishers. They offer so much flexibility in terms of timing, sizes, style and content. It’s the perfect way to connect with your niche. Since you are publishers, we are going to assume you know Read More
Many niche magazines publish one editorial-focused newsletter, but there are other newsletter opportunities out there. Brainstorm how you can niche your niche even further for your readers. These super-niched out newsletters can create new revenue streams with additional advertising dollars. Experiment to Read More
