B2B Events 2.0

B2B Events 2.0

Who wants to learn the latest in B2B event models and revenue strategies? Events continue to be a hot commodity in niche media, especially for B2B and Association publishers. Finding fresh ways to inspire, inform, and engage your customers or membership is crucial for...
How to Make Your Event Stand Out

How to Make Your Event Stand Out

Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes a lasting impression on your...
Event Revenue: What’s the Magic Formula?

Event Revenue: What’s the Magic Formula?

With so many competing events out there, is it a great time to launch or grow events? How can you be sure that your audience will attend your event? Attendees are critical to driving revenue, whether through paid tickets or by pushing sponsor sign up and renewals for...
What’s the Big Idea? Events!

What’s the Big Idea? Events!

I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend.  Celebrity Chef demonstrations in Vegas. Wine...