Niche Events: Avoid the “A” Word!

Niche Events: Avoid the “A” Word!

The majority of niche publishers now include live events as part of their brand. But it’s not so easy, right? There are so many ways you can end up merely breaking even instead of generating revenue! One example: ATTRITION. If you have been putting on events for...
Event Management Tips for Success

Event Management Tips for Success

Do you ever analyze your annual live event through a digital lens? You might be leaving some revenue on the table. There’s podcasts, webcasts, app contests, even online learning opportunities. We consulted digital sales expert and event veteran Ryan Dohrn to share...
Don’t Leave Event Revenue on the Table!

Don’t Leave Event Revenue on the Table!

Listen up, Niche Publishers! If you are hosting niche events simply for brand awareness and not as revenue-generators, you are leaving revenue on the table. Who wants to do that?? I’ve been in the event business for decades, first as a magazine publisher and...