by Ryan Dohrn | Jan 21, 2020 | Ad Sales, Sales
Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and we as media...
by Kristi Dougherty | Jan 7, 2020 | Ad Sales, Event Management, Marketing, Online Revenue, Sales
It’s week two of 2020! And time for Part Two of 20 Ideas for 2020 Niche Revenue! (Did you catch Part One last week with Ad Sales and Event Revenue ideas?) There is room for ALL of these ideas in your 2020 strategy, and most require no additional budget (yay!) Read on,...
by Kristi Dougherty | Jan 1, 2020 | Ad Sales, Event Management, Marketing, Online Revenue, Sales
Happy New Year, Niche peeps! Let’s talk resolutions – reasonable, revenue-generating, growth-driving resolutions. No “lose 20 pounds by February 1st” madness here. January is traditionally the time to start fresh, but most of us are already working on spring magazine...
by Ryan Dohrn | Dec 12, 2019 | Ad Sales, Sales
Listen more to sell more. It’s a premise that sounds so simple. And while most salespeople will tell you they’re really good listeners, I’ve sat in a number of calls, and I know that’s not actually the case. Here are 10 key tips to help you listen better to get...
by Carl Landau | Nov 5, 2019 | Ad Sales
I like still like to go old school in my ad sales outreach and actually call my prospects. I will take the results of calling prospects vs. the emailing approach any day. But don’t get me wrong, emailing can be super-efficient and effective. Every sales rep both...
by Ryan Dohrn | Oct 22, 2019 | Ad Sales, Sales
Winning the Daytona 500 is just one stop on your quest to auto racing greatness. It’s more than going fast. It requires a plan. Race crews test and create a unique plan for each race and race track. As I travel and teach ad sales training, I’m seeing a lot of...
