by Carl Landau | Aug 6, 2019 | Ad Sales, Publishing Management
What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients, your advertising director, and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates, and irksome budget challenges. So what....
by Kristi Dougherty | Jul 16, 2019 | Ad Sales, Online Revenue, Publishing Management
Looking for ways to monetize your content? Think outside the “repurpose box” with these top 10 ideas pulled from the Niche Stash o’ Awesome! 1. Spread out your content! Don’t publish all of your magazine’s content online at the beginning of the...
by Ryan Dohrn | Jul 9, 2019 | Ad Sales, Sales
It can be tempting to give in to the summer ad sales slump. It happens with a lot of companies because advertisers go dark as they’re out on vacation or busy with their kids. So let me share with you nine things I do to avoid that slump. You can put these sales tips...
by Megan Black | Jul 2, 2019 | Ad Sales, Million Dollar Ideas, Sales
Today we’ve got another Million Dollar Idea for you from our most recent CEO Summit in Denver. Kevin VanGundy shared his tips for focusing your revenue growth strategy no matter the size of your publication. Publisher: Kevin VanGundy, Publisher Magazines: Beacon...
by Tim Hermes | Jun 27, 2019 | Ad Sales, Sales
… And You’re Not Taking It. Sales. Selling. Not for everybody. Thick skin required. Every sales rep has their tricks – the little things they do that gives them an edge over others. But the big secret may actually be time, or more specifically, time to close....
by Megan Black | Jun 25, 2019 | Ad Sales, Million Dollar Ideas, Online Revenue, Publishing Management
We just left our most recent CEO Summit in Denver, and TONS of “Million-Dollar” revenue ideas fill our notebooks! Scott Jamieson showed us how they’ve taken two of their most popular titles and leveraged reader interest to start a brand new niche...
