Talk the Talk: 2 Awesome Sales Tips

Talk the Talk: 2 Awesome Sales Tips

As sales professionals, talking is a big part of what we do. We all have a pitch, a sales sheet and demos. But also consider that 86% of buyers report that they’d rather go to the dentist than talk to a sales professional (like us). Making the sale is really all about...
10 Reasons to Open Your Ad Sales Ears—and Listen

10 Reasons to Open Your Ad Sales Ears—and Listen

Listen more to sell more. It’s a premise that sounds so simple. And while most salespeople will tell you they’re really good listeners, I’ve sat in a number of calls, and I know that’s not actually the case. Here are 10 key tips to help you listen better to get...
Ad Sales Outreach Gold: The call + email combo

Ad Sales Outreach Gold: The call + email combo

I like still like to go old school in my ad sales outreach and actually call my prospects. I will take the results of calling prospects vs. the emailing approach any day. But don’t get me wrong, emailing can be super-efficient and effective. Every sales rep both...