by Ryan Dohrn | Sep 2, 2020 | Ad Sales, Sales
Part Two: What You Should (and Shouldn’t!) be Asking in Your CNA Last week in Part One of this post, we talked about how adding in powerful recommendations will help guide your CNA and lead your client to get the most out of the CNA process. But sometimes, you...
by Ryan Dohrn | Aug 19, 2020 | Ad Sales, Sales
Part One: How to Use Powerful Recommendations to Drive CNA Success As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited in cash, limited on funds,...
by Ryan Dohrn | Jul 22, 2020 | Ad Sales, Sales
Summer has always been a rough time for sales professionals, and COVID-19 is only adding to that uphill push. Take a look at these 9 sales tips from Ryan Dohrn to maximize your summer sales outreach in 2020! – Editors It can be tempting to give in to the...
by Kristi Dougherty | Jul 1, 2020 | Ad Sales, Marketing, Sales, Social Media, Speakers
Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big...
by Ryan Dohrn | Jun 19, 2020 | Ad Sales, Publishing Management, Sales
Welcome to Part Two of Reigniting Advertiser Conversations! If you missed Part One last week, here are the first four ideas for getting back to ad sales business: Idea 1: Start Sales Conversations Now Idea 2: Recognize a Lot of People are Still Working at Home Idea 3:...
by Ryan Dohrn | Jun 12, 2020 | Ad Sales, Publishing Management, Sales
The dramatic impact that the novel coronavirus has had on the United States and the world is undeniable. There are many different ways to view what has happened, and I do not wish to be political—I trust that everyone can handle politics in their own way. For our...
