by Carl Landau | Nov 5, 2019 | Ad Sales
I like still like to go old school in my ad sales outreach and actually call my prospects. I will take the results of calling prospects vs. the emailing approach any day. But don’t get me wrong, emailing can be super-efficient and effective. Every sales rep both...
by Ryan Dohrn | Oct 22, 2019 | Ad Sales, Sales
Winning the Daytona 500 is just one stop on your quest to auto racing greatness. It’s more than going fast. It requires a plan. Race crews test and create a unique plan for each race and race track. As I travel and teach ad sales training, I’m seeing a lot of...
by Tessa Judge | Sep 17, 2019 | Ad Sales, Marketing, Online Revenue
Indy’s Child is a parenting magazine based out of Indianapolis, Indiana. Our magazine prides itself on being the ultimate parenting resource for families living in the greater Indianapolis area and beyond. We turned to contesting as a new opportunity to drive revenue,...
by Kristi Dougherty | Sep 10, 2019 | Ad Sales, Online Revenue, Sales
January 1st is a fresh start date for most folks. But for me, fall always signals that “new beginnings” feeling. I may not have a new Star Wars lunch box anymore… But my pencils are sharpened, and I’m ready to take notes on fresh business growth ideas! Just in...
by Ryan Dohrn | Aug 27, 2019 | Ad Sales, Sales
People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion; words that show proven power in the sales arena. What I found is the list that...
by Carl Landau | Aug 6, 2019 | Ad Sales, Publishing Management
What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients, your advertising director, and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates, and irksome budget challenges. So what....
