Get Ready to Network!

Get Ready to Network!

Editor’s Note: Mid-October is a great time of year to get ready for all those client holiday lunches/receptions/cocktail parties you’ll have to attend. Because you want to, right? Of course you do. Last year Sales Superstar Christopher Ware wrote a post...
4 Reasons to Make That Ad Sales Call!

4 Reasons to Make That Ad Sales Call!

Have you ever started one of those never-ending email chains and wondered how the heck you ended up without a sale—- but with lots of extra confusion? It all starts so innocently. Client has “quick questions”. You email back, thinking you are both saving time....
8 Email Subject Lines To Get An Open-Read-Reply

8 Email Subject Lines To Get An Open-Read-Reply

If email is used in the right way it can truly help the sales professional win and grow business. Before we get into the best sales subject lines for email success, remember this about email: Email does not replace the phone. Sales superstars know how to balance...
How to Have a Perfect (Ad Sales) Season

How to Have a Perfect (Ad Sales) Season

Are you gazing out the window at the fall colors, (or thinking about your favorite football team) instead of paying attention to all your unanswered emails? What about all the follow-ups? If you want to have stellar ad sales in 2019, think about making some changes...
Are You Guilty of Ad Sales TMI?

Are You Guilty of Ad Sales TMI?

In ad sales trainings, I am always asked for great stats that my students can share with their clients.  I normally ask…Why? And did you know that many people will be more confused after a stat than before? The thing about statistics is that ad sales reps LOVE to...
A Summertime Ad Sales Strategy that Works!

A Summertime Ad Sales Strategy that Works!

Summertime means longer daylight for fun, lots of vacations, people leaving the office early on Friday afternoons. Sometimes it’s hard to get clients to answer phone or email. It’s also kinda hot and it makes everyone slow down a little. But we actually...