Ad Sales Outreach Gold: The call + email combo

Ad Sales Outreach Gold: The call + email combo

I like still like to go old school in my ad sales outreach and actually call my prospects. I will take the results of calling prospects vs. the emailing approach any day. But don’t get me wrong, emailing can be super-efficient and effective. Every sales rep both...
D.R.I.V.E. Your Sales Results to the Finish Line

D.R.I.V.E. Your Sales Results to the Finish Line

  Winning the Daytona 500 is just one stop on your quest to auto racing greatness. It’s more than going fast. It requires a plan. Race crews test and create a unique plan for each race and race track. As I travel and teach ad sales training, I’m seeing a lot of...
Top 20 Power Words to Use in Ad Sales

Top 20 Power Words to Use in Ad Sales

People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion; words that show proven power in the sales arena. What I found is the list that...