by Ryan Dohrn | Apr 18, 2019 | Ad Sales
“Motivation gets you started, habit keeps you going.” –Jim Ryun Successful salespeople find ways to stay motivated. But what about developing good habits? You know, a tendency or practice that’s actually hard to give up. In my sales workshops, I teach...
by Carl Landau | Apr 4, 2019 | Ad Sales
No matter how brilliant your sales tactics are, it can be hard to get clients to actually answer the phone. Sure email and texting saves tons of time. But it’s important to keep that personal connection with your clients. Plus, you have important information to...
by Ryan Dohrn | Mar 7, 2019 | Ad Sales
Everyone in media sales knows this– it’s incredibly tough to get meetings with potential advertisers today. Is there some magic formula to reel them in? No. The key to generating new business is to perfect your prospecting process. (Say that fast 3x!) Put these...
by Diana Landau | Feb 28, 2019 | Ad Sales
Print can be a tough sell to those prospects who say, “We only do digital”. But fear not! There are ways to overcome that obstacle. It all starts by telling your print story. How do you do that? Start by emphasizing the direct link between your own website...
by Diana Landau | Feb 21, 2019 | Ad Sales
The next installment of our Million Dollar Idea series comes from niche publisher Jeff Peterson of Peterson Publications. (His media company currently publishes 9 titles, 5 directories and 2 guides.) Publisher: Jeff Peterson, Peterson Publications, Topeka, KS...
by Diana Landau | Jan 29, 2019 | Ad Sales
The Niche CEO Summit, held in Phoenix last month, was packed with growth strategies from niche publishing CEOs nationwide and in all markets. We’re sharing the best ideas with you in our new Million Dollar Idea feature. (Past installments: event revenue and...
