by Megan Black | Aug 5, 2020 | Audience Development, Event Management, Online Revenue, Sales
Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, a beer-themed voting bracket seemed...
by Megan Black | Jun 25, 2020 | Audience Development, Event Management, Online Revenue, Sales
When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche within their niche, the...
by Liz Huff | Jun 4, 2020 | Audience Development, Event Management, Online Revenue, Sales
Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience...
by Megan Black | May 13, 2020 | Ad Sales, Audience Development, Event Management, Marketing, Online Revenue, Publishing Management, Sales
Earlier this week we walked down the virtual red carpet to watch the 2020 Nichee Awards. While the ceremony may have seemed a little different than years past, this was our biggest Nichee Awards EVER! Biggest Nichees Ever! To cover all the top themes in the niche...
by Kristi Dougherty | May 7, 2020 | Marketing, Online Revenue, Publishing Management
Yep, 2020 started a bit rough. But for many niche publishers, audience loyalty is bridging the gap in revenue and engagement right now. Now is the time to fine tune your audience strategies! Ashley Mulder, COO at Twenty First Digital, has 4 strategies to enhance...
by Kristi Dougherty | Apr 22, 2020 | Marketing, Online Revenue, Publishing Management
Print is not dead. In fact, niche print is thriving. More content than ever is being consumed in print by audiences waiting out the COVID lockdown at home. How can you take advantage of this silver lining? Charles Warner, CEO of Innovative Properties Worldwide, shared...
