2019 Video Trends to Watch

2019 Video Trends to Watch

Storytelling in micro-moments. We know video is a hot trend these days but let’s pay attention to the meteoric rise. (Maybe explosion is a better word.) According to Cisco, 82% of internet traffic will be through video by 2021. Video can no longer be viewed as...
Driving “On Air” Digital Revenue

Driving “On Air” Digital Revenue

Ready for an amazing stat? Audiences retain 95% of a message when they watch it in a video, webinar or broadcast. No wonder advertisers are demanding live content. Are you ready to sell these target audience placements? Jayme McKelvey, Director of Sales for MD...
12 Digital Revenue Ideas That Work!

12 Digital Revenue Ideas That Work!

At the Niche CEO Summit a few months ago, niche publishers gathered from all over the country to share best practices and new creative strategies. One hot topic at the roundtables was B2B digital strategies for small niche publishers. We talked about the importance of...
Are You Ready to Conquest Your Competition?

Are You Ready to Conquest Your Competition?

The most fun you can have in digital advertising today is competitive conquesting.  Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders.  “How?”, you ask. Programmatic display advertising. That’s how....