Print + Digital = Highest ROI

Print + Digital = Highest ROI

I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset.  A combination of print and digital works best and drives your highest ROI. I show...
Podcast for Profit!

Podcast for Profit!

Launching and maintaining a successful podcast takes guts and gusto. You have to build your own audience, then increase listener share– all while driving profitability. But fear not. While most podcasters fade away in the first year, the successful ones are...
Digital Revenue: Let’s Do the Math!

Digital Revenue: Let’s Do the Math!

Hey Niche Publishers! Who would like to add $378K to their annual revenue? Rachel Winner-Eberhardt, Advertising Director of Pittsburgh Magazine, posed just this question to attendees at our Super Niche event in Nashville in March. She shared tips on how her magazine...
Less Tech Hassle, More Tech Revenue!

Less Tech Hassle, More Tech Revenue!

CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation.  But they can also be a giant expense, a time suck, and confusing as hell. Elizabeth Kachoris (Sr...