by Nancy O'Brien | Jun 13, 2019 | Ad Sales, Online Revenue
I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset. A combination of print and digital works best and drives your highest ROI. I show...
by Diana Landau | Jun 11, 2019 | Online Revenue
Launching and maintaining a successful podcast takes guts and gusto. You have to build your own audience, then increase listener share– all while driving profitability. But fear not. While most podcasters fade away in the first year, the successful ones are...
by Megan Black | Jun 6, 2019 | Audience Development, e-Newsletters, Marketing, Online Revenue
Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels. This includes print, digital, webinars, videos, podcasts, social media and more. As niche...
by Diana Landau | May 21, 2019 | Online Revenue
Hey Niche Publishers! Who would like to add $378K to their annual revenue? Rachel Winner-Eberhardt, Advertising Director of Pittsburgh Magazine, posed just this question to attendees at our Super Niche event in Nashville in March. She shared tips on how her magazine...
by Diana Landau | May 7, 2019 | Online Revenue
CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation. But they can also be a giant expense, a time suck, and confusing as hell. Elizabeth Kachoris (Sr...
by Diana Landau | Apr 11, 2019 | Online Revenue
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects get...
