Top 20 Power Words to Use in Ad Sales

Top 20 Power Words to Use in Ad Sales

People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion; words that show proven power in the sales arena. What I found is the list that...
9 Ways to Avoid the Summer Media Sales Slump

9 Ways to Avoid the Summer Media Sales Slump

It can be tempting to give in to the summer ad sales slump. It happens with a lot of companies because advertisers go dark as they’re out on vacation or busy with their kids. So let me share with you nine things I do to avoid that slump. You can put these sales tips...
The Sales Ammo Your Customer is Giving You.

The Sales Ammo Your Customer is Giving You.

… And You’re Not Taking It.   Sales. Selling. Not for everybody. Thick skin required. Every sales rep has their tricks – the little things they do that gives them an edge over others. But the big secret may actually be time, or more specifically, time to close....
10 Ad Sales Proposal Secrets for Success

10 Ad Sales Proposal Secrets for Success

I have a number of business quotes I’ve found to be true that I live by and share in my ad sales training. One of my favorites is, “Always be looking for repeatable patterns of sales success.” That advice most definitely applies to the art of building an ad sales...