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Rick Schumacher
Executive Editor & Publisher, LBM Journal

Rick Schumacher is the executive editor and publisher of LBM Journal, the leading national media company serving the lumber/building material distribution market. In addition to an 11x/year print magazine, LBM Journal has a robust website (, the LBM Journal Daily enewsletter, webinars, podcasts, custom emails and White Papers, live events and more. As of June 2020, he is also President & CEO of Baxter Research Center, which for 30 years has built a reputation for delivering unmatched advertising studies with its mediaViewPro(tm) product, and has just entered into the fast-growing brand study space with its brandViewPro(tm) product. Learn more at

Brennan Lafferty
Vice President & Group Publisher, Plastic News

Andrea Klee
Publisher, Electrical Contractor Magazine

Andrea Klee is publisher of ELECTRICAL CONTRACTOR magazine. Before becoming publisher, Andrea served as managing editor for ELECTRICAL CONTRACTOR, where she used Baxter studies to make editorial decisions.

Lori Gerand-Kirtley
Advertising Sales, Electrical Contractor Magazine

Lori Gernand-Kirtley is a Marketing Representative with Electrical Contractor Magazine.  Lori has worked in the B2B publishing industry for 26 years and has been with Lindenberger & Associates (Independent Publisher Representative) in Houston, Texas since 1994.  Lori oversees daily operations and uses her technical writing skills to evaluate client needs and to create and present custom, branded marketing strategies that strive to exceed the clients’ overall marketing objectives.

Your Host! Ryan Dohrn
President, Brain Swell Media

As an ad sales superstar consultant, Ryan has built the revenue models for over 500 publications and trained over 25,000 sales people as the CEO of 360 Ad Sales Training & Strategy. Ryan was a Vice President and Group Publisher at PennWell Corporation, the largest privately owned B2B publisher in the USA. Ryan’s extensive media resume also includes Morris Magazines, The New York Times, Disney/ABC TV and Vance Publishing. Ryan is also the author of the Amazon best selling business book Selling Backwards.