Whether you’re just launching programmatic ads into your revenue mix, or want to level up your current program, this presentation has your programmatic playbook! Hear from niche publishers using programmatic advertising to drive their digital revenue (and how they figured it all out):
How to price and integrate into current offerings
Teaching your sales team how to sell programmatic
Understanding and explaining reach and results to clients
This is hands-on, real world advice for programmatic revenue success!
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Director of Digital Media, Lessiter Media
John Bennett joined Lessiter Media as their Director, Digital Media in 2020 after spending the previous 13 years piloting digital transformation for National Business Media. As a leader in strategic integrated media, he utilizes marketing technologies to drive new business, enhance operational efficiencies, and increase market exposure and profitability. Past executive experience includes working at Gannett, Wiesner Media, Penton Media, and McClatchey where he developed strategic roadmaps to catalyze growth, innovation, and profitability. John graduated summa cum laude from Colorado Christian University with a degree in Business Administration.
Pam is owner and publisher at exploreMedia located in Montgomery, Alabama. exploreMedia publishes seven niche publications that serve local and regional audiences such as business, women’s health, parents & teens, along with several visitor & newcomer guides. An engineer from Georgia Tech, Pam launched the first publication twelve years ago and has become addicted to growing their media offerings. When not working, you’ll find her and husband, Dave, at Lake Martin hanging with their three boys, their dogs and sweet friends.
CEO, January Spring
Charity is CEO of January Spring, a digital marketing & advertising agency that works exclusively with Niche publishers. Charity has designed and delivered multi-media sales programs, working alongside 5,000+ sales professionals from the media and tech industries over her 20+ year career. She and her team have built a proven model to enhance your offering to include off-site digital using a combination of geo-fencing, device targeting, household targeting, paid social, and search marketing. Charity sits on the board of several privately-held companies, including Swift Communications.
Your Host! Ryan Dohrn
President, Brain Swell Media
As an ad sales superstar consultant, Ryan has built the revenue models for over 200 magazines and trained over 3,000 sales people as the CEO of 360 Ad Sales Training & Strategy. Ryan was a Vice President and Group Publisher at PennWell Corporation, the largest privately owned B2B publisher in the USA. Ryan’s extensive media resume also includes Morris Magazines, The New York Times, Disney/ABC TV and Vance Publishing. Ryan is also the author of the Amazon best selling business book Selling Backwards.