2020 Nichee Award Categories

The Nichee Awards capture the talent, spirit, and creativity of the very best of target-audience magazine media publishers. Plus, the super-fun Nichee Awards Ceremony is an amazing opportunity to showcase Niche Publisher awesomeness at Super Niche 2020 in San Antonio!

The deadline for submissions closed on Friday, January 24, 2020. If you have any questions regarding a submission, please reach out to Megan Black at megan@secondstreet.com.

Nichee Entry Guidelines:

  • For target-audience publishers in B2B, Consumer, City & Regional and Association hyper-specific markets and topics. Mass media or general interest brands need not apply!

  • The size of your market is taken into account to keep each Nichee category a level playing field.

  • Nichee Awards cover Print, Digital and Event brands. Whether you’re a digital-only media company, print a beautiful monthly magazine, or put on the best niche event around, there’s a Nichee category for you! Plus Team Recognition Nichees to acknowledge your staff’s hard work!

  • Be prepared to share company info and revenue numbers (percentages instead of dollars are ok). Don’t worry — it’s all between you and the judging panel only!

  • Nichee submissions are now closed.

Team & Company Nichee Awards

Use the Team & Company Nichees to showcase the great work happening inside your company every day!

Best Media Company

Does your company have what it takes to be a Niche “Top 3”? Does your business excel across the board? Do you have a comprehensive and creative array of multi-platform products that serve your niche, a strong relationship with your user community, and a solid revenue plan? Do your employees embody fantastic company culture and a niche team spirit? Tell us your story and recognize the work of your hard-working team! (We will recognize up to 3 companies if warranted.)

Best Sales Executive

The Best Sales Executive award recognizes up to 10 outstanding salespeople in target interest magazine media who excel in their knowledge of their market and advertisers, bring fresh revenue initiatives to their media companies, and are the engines that drive company growth. Give us specific details of how your salesperson truly excels in their role, new revenue ideas they’ve brought to your media company, and concrete revenue growth examples (in $ or %).

Rising Star (new!)

The Rising Star award recognizes up to 10 outstanding employees in target interest magazine media who have developed new ideas or initiatives that drove company growth, streamlined processes, took on (or created) a key role, or dynamically contributed to your company’s culture. Give us specific details on how your Rising Star has made a difference to your company, and why they are essential to your company’s future success. 

Digital Nichee Awards

Show us how you are winning the online revenue race — 11 Digital Nichee categories to choose from!

Best Website

Is your website the best in your niche? We’re looking for user-friendly, multi-platform design that delivers high-quality niche content, multimedia, and resources that engage your audience and keep them coming back for more. We want B2B sites that are the authority in their niche, B2C sites that are their audience’s go-to information source, Association sites that go above and beyond to serve their members, and City & Regional sites that are the trusted, hyper-local resource for their regions. (Be prepared to provide website traffic statistics.)

Best Digital Edition

Does your digital edition go beyond the basics to integrate multimedia and embrace the digital platform for the ultimate reader experience (plus generate new revenue streams)? Or do you produce a special digital supplement with unique features and cutting-edge presentation? Plain Jane flipbooks need not apply – we’re looking for innovative formats, multimedia features integration, mobile-friendly design, and a great reader experience! (Be prepared to provide digital edition traffic and engagement statistics.)

Best e-Newsletter

From design to content to audience segmentation, we’re looking for best-in-class e-newsletters that give subscribers something to look forward to (AND generate revenue, build your brand, or lead readers to your core products/services). Explain how your newsletter came to be, the business it drives for your company, and the audience engagement stats (frequency, opens, clicks, etc) that prove it’s the best!

Best Email Campaign (new!)

Show us your best email campaign — and its results. We’re looking for strategic efforts, excellent copy and design that engages your audience, clear campaign goals (and whether you achieved them), plus how your email campaign supports your list growth strategy. Provide your campaign engagement stats (send size, average open rate, click-through rate, etc.) and details on next steps. No “blast and hope” here, only segmented and strategic email outreach results! (Not for your e-Newsletters! See Best e-Newsletter above.)

Best Membership Program (new!)

Is your membership a “must have” for your audience? Tell us everything: why and when you launched membership, membership benefits (and why they matter to your audience), your goals and membership growth strategy, and concrete examples of revenue growth (% or $) year over year since launch. Audience testimonials and unique benefits are a plus!

Best Use of Video

We’re looking for excellence in using video to engage your audience and enhance the user experience while delivering high quality niche content. This can be your own video content or video you created for a sponsor/advertiser. Tell us your video story, your video program goals and the real-life results that led to video greatness! (Be prepared to share relevant video traffic statistics for your entry.)

Best Social Media Ecosystem

Have you created a social network that deeply engages and expands your audience while reinforcing your core brand and driving traffic to your core properties? Show us your synergy! We need to understand all your social channels, how they work together, the goals of your social media marketing outreach, and the successful outcomes of all that posting! (Be prepared to provide relevant social media statistics by platform.)

Best Podcast (new!)

Have you created a podcast that deeply engages and expands your audience with high-quality content, while driving revenue through sponsorships or ties to your core products? Tell us why and when you launched, content covered, how you measure success for specific initiatives, and growth year over year in audience numbers and/or revenue (% or $). (Be prepared to provide podcast engagement statistics.)

Best Promotion or Contest (new!)

Are you using promotions, contests or giveaways? Show us your best campaigns! Explain your promotional campaign goal (yours or your advertiser’s), your strategy for driving participation and sign up, and the revenue or ROI results (in % or $). Extra points for creative campaigns! (Be prepared to share promotional statistics.)

Best Use of Emerging Media (new!)

Are you from the future? If you’re an early tech adopter and used one of these awesome tools to drive revenue, audience growth and engagement, or streamline processes, tell us everything! We’re talking AI (Artificial Intelligence), Chatbots, VR (Virtual Reality) or AR (Augmented Reality), Drones, Advanced Analytics and more! Share why you started using the emerging technology, examples of campaigns or usage, and relevant engagement and results/ROI statistics.

Best Multi-Platform Campaign (new!)

Did you rock an outreach campaign across ALL your platforms? Explain please! This Nichee is for campaigns (your own or an advertiser’s) strategized across all your channels: websites, events, email, social media, print, e-Newsletters, and more. Tell us about your campaign goal and how you set it up to promote and reinforce your brand’s initiatives, how you measured success and specific results. Bonus points for creativity and revenue growth! (Be prepared to share relevant statistics from all platforms used.)

Best Magazine Nichee Awards

Enter your amazing magazine now – 7 categories to choose from! We’re looking for great design, targeted content, digital integration, innovative revenue models, plus brand tie-ins / expansion (events, user-generated content, etc). Size of market and needs of your niche audience are taken into account. (For print and digital-only magazine models.)

  • B2B
  • Consumer
  • City & Regional
  • Association
  • Hobbyist
  • Directory or Guide
  • Best Magazine Launch (first issue must be in 2019)
  • Best Magazine Design (new!)

Best Event Nichee Awards

Calling all phenomenal niche events! We’re awarding Nichees in 3 event categories: B2B, B2C, and Association.

Your event should have growth potential, creative marketing, clear tie-ins (as applicable) with a print or digital magazine, innovative revenue models, and a deep connection with attendees. Show us why your event is the “must attend” for sponsors, exhibitors and attendees in your niche!