Super Niche Super Awesome Keynotes!
Get inspired with serious takeaways from the Super Niche Keynotes! Whether it’s finding your next big revenue opportunity, developing new products, or maximizing your niche – these niche media superstars know how to build audience and drive revenue!
Like a (Niche) Boss: Bigger, Better and Nichier!
Niche publishers are leading the way in redefining magazine media. Think “niching your niche”, launching events, creative ad sales channels, strategic audience development and more! In fact, the Big Guys are copying us now! So…what’s the next big thing YOU should be doing to stay ahead in this crazy niche publishing world? Can you get even nichier?
Christopher Lester (Founder, [C4ward] Strategies and former VP at Emma) says Niche It Baby! He will share his vision of the future of niche, hot ideas to focus on NOW to take your niche bigger, better and nichier, and why niche will always beat the Big Guys. Get fired up and make your “Niche Boss” list to take back to the office for fame and glory (and that little thing called revenue)!
The Data Trap: Or How I Learned to Stop Worrying and Sell Content
Data, data, data. Odds are your sales and marketing approaches have shifted to an obsessive focus on your stats: audience demographics, opens, clicks, site traffic. But does all that data really matter in the niche world of targeted, hyper interested audiences? Or is it, to be blunt, just a lot of time-wasting BS?
Gerrit Klein (CEO, Ebner Ulm Publishing) is firmly in the “data with context” camp. Data is necessary (of course!) but without strong content and fitting context, it’s pretty meaningless. Gerrit will demonstrate how general interest media is training advertisers to believe in murky analytics and data-based advertising as the holy grail – when in reality niche publishers can sell and grow based on their targeted audiences and focused content.
Using lots of real life examples, he’ll share success stories (and silly data rabbit holes too) that prove niche publishers don’t need to scramble to keep up in the data game. Instead you can play the content game (and train advertisers) to win revenue and grow your business!