Are you thinking of adding media properties to your company’s line-up, or maybe looking at getting ready to sell? Don’t you also want the smoothest transition possible?
Whether you are thinking of buying or selling, here are some key points to know:
- What buyers are looking for in media companies
- How to correctly value your company
- Getting the numbers you need to buy or sell
- Closing the deal (and the fine print)
- M&A trends and road bumps in the media marketplace
So why not get top expert advice before you make the move? Andy Clurman, (CEO and President of Active Interest Media), leads an enthusiast media company comprised of more than 50 print, digital and social media brands, a video production company, marketing services group, and events. We asked him to share some of his M&A insights for niche publishers:
What are potential buyers today looking for in media companies?
ANDY: “Repeatable, scalable revenue. Consistent history of growth and profitability. Diversification around audience with diminishing reliance on print.”
It’s all about closing the deal. Can you share some tips on what NOT to do?
ANDY: “Introducing inexperienced staff and advisors into the mix. Re-trading the deal without major provocation. Not following a discrete process and timeline for due diligence, integration planning, and closing.”
What M&A trends (and road bumps) do you see coming in the media marketplace?
ANDY: “Continued consolidation of media platforms across all forms of media. The viable strategic players re-entering the market and “cherry picking” assets to leverage their operating platforms.”
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.