Happy New Year in Niche Publishing! Ready to brainstorm new revenue channels?

The Niche CEO Summit, held in Phoenix last month, was packed with growth strategies from niche publishing CEOs nationwide and in all markets. Over the next few weeks, we will share some of the best ideas in our new blog feature Million Dollar Idea. Let’s get the niche revenue party started!

  • Publisher: Ashley and James Fox-Smith from Baton Rouge, LA.
  • Magazine: Country Roads
  • Big Idea: Create a Supper Club

The publishers created a new event (and revenue stream) called the “Supper Club.” James said they wished they’d wish they’d done it 10 years ago, because it’s been so successful.

Their mission was to create a shared experience of all the things they’d been writing about in their magazine.

At the launch of this great idea, the publishers’ formed a perfect tag line: “Eat well. Raise a glass. Make new friends.”

With a program of six events a year, Country Roads Supper Club brings celebrated chefs to serve sumptuous dinners in unforgettable locations. Sometimes the event will coordinate well with a restaurant’s grand opening, making it even more appealing to the owners.

The Formula

150 people, three to five courses, and include live music, storytellers, and other features to make the event memorable. Secure four to six sponsors for the event. (A bunch of small sponsors is less manageable.) Attendee ticket cost is approximately $90.

Why It Works

The Supper Club introduced Country Roads to a whole new audience beyond their readership, as well as to new sponsors (like Georgia Pacific!), that are outside the magazine’s daily scope. The new base of attendees and sponsors then became passionate fans of the Country Road Supper Club and the media brand.

The Results

15% revenue growth since starting the Supper Club. Sounds like a BIG win to us! Now where can we get a dinner ticket………

 

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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

 

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