Twistin’ and turnin’ and bustin’ a move, niche publishers are in the groove! They’re trying on new platforms, tapping into new markets and adding new twists for success. Here’s the top of the news in niche media:
We couldn’t have said it better
“The (Digiday) mantra appears to be that trends in publishing are neutral. They stress they are “optimistic realists who believe the shift to platforms is neither good nor bad, simply a new reality that will test publishers.” From FIPP (Magazine Media Assoc.) Why Digiday is launching a print magazine
Audience development in untapped markets
Even TIME niches their niche with an all-new mobile-only platform. How can your B2B or B2C do this too? From Entertainment Weekly: Time Inc. launches Instant
Numbers don’t lie. Sales growth opportunities from MediaPost: What would happen in brands invested more in Hispanic digital media?
Brands and impact of social media
Key report finding– “A majority of consumers are likely to visit a brand’s site or app after reading a story on a social media platform.” From PR Newswire: Digital Content Next research finds brands get double-digit increases when on a social media platform
Looking for influencers? A review on a start-up that can help you with that. From The American Genius: So influencer marketing is a thing, but HOW do you find an influencer?
Niche successes across the pond
UK niche magazines are seeing a rise in readership through a combination of print and online publications. From Sociable: Independent magazines still flourishing in print & digital domain
There’s a huge difference between 18 and 34, TBH
Avoid the big umbrella approach when marketing to Millennials. From MediaPost: Market to audiences, not generations
Free for all
Can this new model make money? From Forbes: Could this magazine made up of internet posts unsettle the free-gazine market?
Shout it from the hilltops!
Niche publishing is surviving…..and thriving. Our very own Grand Poobah interviews with Sparksheet: The case for niche marketing: Q&A with Carl Landau
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the Niche Digital Conference in Denver, Sept. 19-22!
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