There’s probably a support group for this, but I’m too busy to attend. At least I admit it—I am a control freak. And most publishing peeps are too! Go on, say it with me–WE ARE CONTROL FREAKS!

When you run a small to medium-sized media business, chances are you have your hands in most everything and also keep a lot in your head. This is one of the biggest downfalls of niche publishers. Why? We have trouble giving up the day-to-day work! The Art of Delegation

The truth is you cannot grow your business if you don’t delegate.

I get that you want everything running smoothly. You’ve invested so much of your time, energy and money in your media company.

Here are some of my tips for taking a step back and letting your people rise up:

  1. First, in order for the growth plan to work, you have to have good people you trust. Spend some time thinking about who can take on what.  Check out Niche Faculty expert Don Harkey’s post:  Poised for growth? How to attract qualified people.
  2. Start delegating pieces not the whole pie at once. This allows both you and your employees to ease into the transition.
  3. Determine the right way to communicate. This is huge. We get so caught up in email and text and sometimes things get misconstrued. Pick up the phone once in awhile. Make the occasional meeting in person a priority.
  4. If you are having an event, don’t freak out because someone else is handling it. Besides, if your team did all the prep work in advance, there’s no reason to over-think it. Read on for more tips: How to handle the unexpected and weird at your events
  5. Sponsor/advertiser updates are no reason to spin. There will always be last minute changes with this group. Make sure they are communicated to the whole team in a timely manner. 3 Keys to Pre-event Planning
  6. Don’t confuse new employees by jumping in, just because you used to do that. New staffers need to feel comfortable in who they take direction from.

Delegating isn’t easy, but it’s necessary for success.

The art of delegating takes tons of patience, communication and trust. And you have to try to bring it to work every day. Taking a step back to let others take the lead isn’t easy, but you have to to it.

Finally, this is advice for everyone: Don’t let even tiny frustrations build up. If you’re not getting the information you need, speak up. In a small company, everyone is so focused on what they’re trying to accomplish that sometimes you need to stop for a moment and make sure the whole team is getting what they need.



More about Carl: Carl Landau is Grand Poobah of Niche Media. In his past life, Carl launched 5 successful niche magazines. He is a media/event guru, SF Giants fan, podcast host and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.


Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.