For 85+ years BPA Worldwide has been a not-for-profit assurance service provider. BPA was originally created by media industry professionals to audit audience claims and facilitate the buying and selling of advertising. Through BPA’s iCompli Division, staff verifies ad technology and sustainability claims in compliance with defined government, industry, and organizational standards as well as adherence to privacy, data protection, sustainability guidelines and best practices.
BPA launched the BPA Media Exchange to address concerns of publishers and advertiser in the digital advertising space. The platform allows publishers to take advantage of the fast evolving programmatic advertising landscape by selling and executing both direct campaigns and selling unsold inventory. By harnessing the power of the member publisher collective, participating publishers enjoy favorable rates and increased demand through private marketplace deals, without the burden of capital investment.