Crafting your company’s digital and online traffic strategies, beyond the standard website or digital edition, is increasingly complex. There is a huge range of critical decisions to make with content, marketing, even ad sales. How can you tie it all together?
With technology changing so fast, publishers need to make the right choices to keep their digital media business growing.
Stuart Hochwert is the President and Founder of Prime Publishing LLC. Their brands — all powered by innovation — span digital websites, e-mail newsletters, social media, e-commerce, and print magazines and books. In addition, their group of 39 owned and operated cooking and crafting properties deliver over 74 million page views monthly and more than 7.6 million readers subscribe to their daily content eNewsletters. Wow!
We asked Stuart to share Prime’s top three digital initiatives right now:
- Diversify sources of in-bound traffic, creative Native Apps for Android and iOS and Progressive Web Apps. Review smartphone consumer experience.
- Diversify traffic sources as a best practice. As well, organic search is changing— with search engines showing answers on results pages instead of encouraging consumers to click to a website.
- App and smart phone projects are a nod to increased smartphone traffic and recognition. Must do better for this channel.
Building online revenue and audience is key to success for niche publishers.
To learn more, check out Stuart’s session “Feed the Beast (and Grow your Revenues): Focused Strategies for Email List Growth” at the upcoming 2017 Niche Digital Summit in Chicago, Sept. 25-27.
Finally, we also asked Stuart WHY niche publishers should get out of the office and attend the Niche Digital Summit: “Everything is changing so quickly online. You need to constantly learn and network to keep up with best practices and opportunities.”
So join us in Chicago. You can learn about new digital strategies that really work for niche publishers like you, and have niche fun too!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.